Nortec Química is a leading pharmaceutical chemistry company specializing in active pharmaceutical ingredients (APIs), with a strong R&D culture. With 20 leaders at different maturity levels, the company needed to ensure the performance review cycle was conducted with quality, consistency, and genuine engagement from all parties.
The challenge
Engage leaders at every stage of the review cycle, build communication and feedback skills, improve the quality of development conversations, and strengthen a culture of continuous development.
The solution
We deployed Noeli, an AI assistant on WhatsApp that actively accompanied 20 leaders for 2 months, covering the different stages of the review cycle with personalized, continuous support.
How it was done
- Awareness and alignment: clarity on the leadership role at each stage of the review cycle
- Skills development: assertive communication, structured feedback, and conducting difficult conversations
- Review cycle support: practical guidance and support for structuring individual development conversations
- Continuous accompaniment over 2 months, available via text and audio
Results
leaders accompanied
different maturity levels
months of active support
continuous accompaniment
feedback quality
improvement perceived by leaders
confidence in conversations
conducting difficult reviews
Program differentials
Sufficient duration for real change: 2 months allow leaders to practice, adjust, and consolidate new behaviors.
Focus on practical application: every interaction was anchored in real situations from Nortec's review cycle.
Proximity and continuous support: Noeli was available at the moment of need, not only in scheduled sessions.
Customization for Nortec's reality: content was developed considering the company's specific context, culture, and challenges.